The Technical Thinker's Guide to Messaging That Moves People
I came into product marketing from a technical background. Programming, hardware, IT, databases, support — I’ve done it all. Years of thinking in systems, logic trees, and structured problem-solving. When I started building messaging documents, I did what any technical person would do. I organized the information. I categorized the features. I mapped capabilities to outcomes in clean, logical structures. The documents were thorough. They were accurate. And they persuaded nobody. ...