Writing for Humans: Killing the AI Voice in Product Marketing
A fair warning before we start. This article has an expiration date. Not the principle. The principle is permanent: marketing copy should sound like someone with conviction wrote it. But the specific tells I catalog here reflect LLM-generated text I’ve seen from 2024 to 2026. AI writing patterns will evolve. Signals will shift. A year from now, some of these tells will be less common and new ones will replace them. Treat the examples as a snapshot. ...