[{"content":"dispatch.rieb.cc is field notes from Brian Rieb on what\u0026rsquo;s actually happening in software.\nI spend my days in enterprise B2B — workflow automation, business process platforms, low-code, the unglamorous middle of the stack where complex products meet technical buyers. The writing here ranges wider. Product marketing as a craft. AI\u0026rsquo;s real impact on how software gets built, sold, and bought, separate from the hype cycle that\u0026rsquo;s currently bleeding out. The slow-motion reckoning catching up with a decade of SaaS optimism. What\u0026rsquo;s real, what\u0026rsquo;s performance, and how to tell the difference.\nI came to writing through technical work, not literary training. That shows. Expect short sentences, occasional aphorisms, and a strong preference for verdicts over executive summaries. If a piece needs a TL;DR, the piece is broken.\nStrong opinions, defended under pressure. The advisor\u0026rsquo;s job is to tell uncomfortable truths.\nFind me on LinkedIn or GitHub.\n","permalink":"https://dispatch.rieb.cc/about/","summary":"\u003cp\u003edispatch.rieb.cc is field notes from Brian Rieb on what\u0026rsquo;s actually\nhappening in software.\u003c/p\u003e\n\u003cp\u003eI spend my days in enterprise B2B — workflow automation, business\nprocess platforms, low-code, the unglamorous middle of the stack\nwhere complex products meet technical buyers. The writing here\nranges wider. Product marketing as a craft. AI\u0026rsquo;s real impact on\nhow software gets built, sold, and bought, separate from the hype\ncycle that\u0026rsquo;s currently bleeding out. The slow-motion reckoning\ncatching up with a decade of SaaS optimism. What\u0026rsquo;s real, what\u0026rsquo;s\nperformance, and how to tell the difference.\u003c/p\u003e","title":"About"}]