dispatch.rieb.cc is field notes from me on my take on what’s actually happening in software and technology.
I spend my days in enterprise B2B - the unglamorous middle of the stack where complex products meet technical buyers. The writing here ranges wider. Product and technical marketing as a craft. AI’s real impact on how software gets built, sold, and bought, separate from the hype cycle that’s currently bleeding out. The slow-motion reckoning catching up with a decade of SaaS optimism. What’s real, what’s performance, and how to tell the difference. The occasional super tech-nerd blog post.